Helping fight bone loss with natural ingredients.
Providing compelling digital ads targeted at individuals over 40+ to emphasize the urgency of addressing bone loss, with a focus not only on halting it but also on naturally increasing bone density. All of AlgaeCal's products are derived from nature and backed by clinical support, distinguishing them from other familiar supplements.
1.3x
First Time Purchases
4x
Return On Ad Spend
Project Outcome
Objective
AlgaeCal stands out as a prominent worldwide figure in the realm of bone health. Their product line is meticulously crafted for individuals grappling with bone health concerns, empowering them with both confidence and vitality to lead active, uninhibited lives—free from the apprehensions of bone loss or fractures. Our client’s aspiration was to bolster sales and attract novel audiences within their intended demographic.
The primary goal centered on emphasizing the utilization of natural ingredients and highlighting the distinct factors that set AlgaeCal apart from competitors.
Approach
Our strategy for this campaign involved implementing diverse A/B testing methodologies to assess various design and messaging approaches. Our intention was twofold: to spotlight a range of creative content that encompassed both lifestyle-driven emotional appeals and product-centric benefits. This approach aimed to uncover the most resonant elements.
Recognizing the imperative of showcasing key ingredients and their role in fortifying an individual’s body defense system while promoting new bone density, we crafted both Video and Static advertisements. These advertisements were strategically distributed across prominent platforms such as Instagram, Facebook, and Google.
Results
The client was delighted with our testing strategy and how the messages aligned with their company identity and their mission to assist over 50 million people worldwide. The ads resulted in a 1.3x rise in initial purchases within just three months from their eCommerce store, and the return on ad spending reached an impressive 4x, meeting the client’s objectives. AlgaeCal is becoming more memorable, and people are starting to recognize the brand.